Montana Business Quarterly - Montana's Economics Magazine
Montana Business Quarterly - Montana's Economics Magazine
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Jakki Mohr

Jakki Mohr is the Regents Professor of Marketing and the Poe Family Distinguished Faculty Fellow in the College of Business at the University of Montana.

Steve Connole fishes in the Missouri River near Helena. (AP Photo, Matt Volz)
Featured, Stories January 4, 2022 January 4, 2022

The Financial Value of Montana’s Natural Beauty

Montana’s natural abundance upholds a vibrant business economy. But how does one measure our state’s natural capital?

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